From reading that title, I know what you must be thinking: How is it possible for a cleaning detergent to subvert anything on a TV show? Never fear, because the name “Major Lilywhite” actually refers to a character on the show, and despite having an incredibly goofy name and filling the dreaded role as the lead’s “sweetheart ex-boyfriend”, he actually turned out to be a fantastic character in his own right. I’m still pretty shocked at about it all as I type this, because I’ve never really seen something like this being done deliberately. The audience was led into thinking Major would just be Liv’s (the show’s lead) lame “perfect” boyfriend from the past who would show up every once in a while to make her feel guilty and remind her of what she could have had, but instead he’s a fleshed out character with his own world and problems to contend with. He even has a seasonal arc that runs parallel to Liv’s, which eventually converges in the season 1 finale in an explosive way. I would go as far as to argue that Major is one of the most smartly written television characters to show up in recent history.