This commercial is the single greatest ad on television. It’s from a series of Orkin pest control ads that feature walking, talking, and disturbing realistically textured pests trying to live in an unlucky family’s home. Instead of cartoony good guys and stereotypical bad guys of past ads of this type, these pests want nothing more than to live their victim’s house. That’s it. They don’t want to kill them, they don’t want to eat their kids or destroy their lives, they just want to live with them and nothing more. They fully capture the mentality of the real life counterparts to these little monsters by not making them outright malicious, but by just wanting to impose their presence where it is unwanted. These ads are very good at making it clear why someone would absolutely not want to have these pests anywhere near their home even if they aren’t strictly “evil” due to how god damn gross they appear. These commercial villains are closer to commercial anti-heroes if you ask me.

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