When you see a trailer to the next installment of a beloved franchise, you always have to go in with the expectation that whoever is making that trailer has no idea what they’re doing. That right there is a really depressing sentiment, but I feel that it has become justified. These days, trailers really, really don’t get it. They either show way too much and ruin the plot, or they show next to nothing at all and end up failing to do the only thing a trailer should be doing in the first place. It’s about the excitement, it’s about building hype and keeping just enough mystery to leave you wanting more. A trailer should bring up just as many questions as answers, but not so many questions that you feel like you just stared at a big question mark for the past two minutes by the end. If you need an example of a good trailer, check out this Persona 5 one.